Burberry finally decided to change a new CEO

Burberry obviously need to do something. Finally, on Monday, it decided to replace his own CEO. According to WJS reports, Burberry Group announced that Marco Gobbetti will replace Christopher Bailey (Christopher Bailey) as Burberry Group CEO, while the former Christopher Bailey only retain the brand creative director position, which means that by Christopher Bailey in […]

Burberry faces terrible difficulties in marketing in China

Luxury goods giant Burberry (Burberry) this year, the performance continues to slump. The data show that in 2016, Boberly’s annual profit continued to decline, the group also announced that 2017 profits will be at the expected minimum level. The British luxury brand to double-breasted windbreaker and cashmere scarves known in the world, in recent years […]

Burberry beauty restarts its authorized agency business

Burberry and Interparfums company began in the last century 90’s, which was originally a professional brand for the design and sale of perfume French companies, due to the financial crisis, in 2011 began to enter the cosmetics industry, after the main business involved is Perfume and cosmetics. Before losing Burberry, InterParfums’ licensed brands include brands […]

Much money needs paying to Burberry company for a unauthorised firm selling fake products in Beijing

Due to Beijing Shangpin Baizi Electronic Commerce Co., Ltd. in its business is still selling fake Burberry products and unauthorized use of Burberry trademark, yesterday morning, Chaoyang Court of First Instance ruling the company to stop infringement and abnormal competition, and compensation Burberry brand side of the The economic loss of 1.8 million yuan. According […]