Burberry obviously need to do something. Finally, on Monday, it decided to replace his own CEO. According to WJS reports, Burberry Group announced that Marco Gobbetti will replace Christopher Bailey (Christopher Bailey) as Burberry Group CEO, while the former Christopher Bailey only retain the brand creative director position, which means that by Christopher Bailey in […]
Burberry faces terrible difficulties in marketing in China
Luxury goods giant Burberry (Burberry) this year, the performance continues to slump. The data show that in 2016, Boberly’s annual profit continued to decline, the group also announced that 2017 profits will be at the expected minimum level. The British luxury brand to double-breasted windbreaker and cashmere scarves known in the world, in recent years […]
Burberry beauty restarts its authorized agency business
Burberry and Interparfums company began in the last century 90’s, which was originally a professional brand for the design and sale of perfume French companies, due to the financial crisis, in 2011 began to enter the cosmetics industry, after the main business involved is Perfume and cosmetics. Before losing Burberry, InterParfums’ licensed brands include brands […]
Much money needs paying to Burberry company for a unauthorised firm selling fake products in Beijing
Due to Beijing Shangpin Baizi Electronic Commerce Co., Ltd. in its business is still selling fake Burberry products and unauthorized use of Burberry trademark, yesterday morning, Chaoyang Court of First Instance ruling the company to stop infringement and abnormal competition, and compensation Burberry brand side of the The economic loss of 1.8 million yuan. According […]
My burberry women’s perfume is available for sale
Burberry My Burberry My Bo Bo Li Fei Fei lady perfume fresh listing, interpretation of the feminine atmosphere of charming fragrance. As a new member of the My Burberry family, My Burberry My Bo Bo Li Fei Fei Fei perfume by the well-known incense master Francis Kurkdjian effort to build, by Burberry chairman and chief […]
Burberry will give 25% extra off for its total products in China
However, Burberry has always been a positive response, but to admit that some goods price adjustment, the reason is based on the global exchange rate adjustment and the impact of China’s import tariff reduction. In fact, Burberry growth in the global market is weak, the performance of the downturn forced it to carry out price […]
What brands else are using “Seeing is buying” to sell their products besides burberry??
Burberry early in early 2016 had announced in September will be merged in the original four times a year in the men’s and women’s show, adjusted twice a year, and let people at the same time online or offline to buy the latest catwalk models, And media advertising will follow up quickly. This is the […]
burberry needs to find a new way to be saved
After the show today, I visited a Beijing Burberry shop, as the industry earlier forecast is that Burberry’s look that is to buy a formalism in the shop did not see a show field synchronization of clothing products, staff told the need to shop Or online booking, as the arrival time is uncertain, and Burberry […]
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