Burberry and Interparfums company began in the last century 90’s, which was originally a professional brand for the design and sale of perfume French companies, due to the financial crisis, in 2011 began to enter the cosmetics industry, after the main business involved is Perfume and cosmetics.
Before losing Burberry, InterParfums’ licensed brands include brands such as Lanvin, Paul Smith, Van Cleef & Arpels, Jimmy Choo, Anna Sui and ST Dupont. But also more fragrant products based.
The end of cooperation for InterParfums hit a larger, because Burberry’s business accounted for half of the group’s net sales.
But for Burberry is a good thing, at least it seems so at the time.
Although the end of the cooperation Burberry paid with its cooperation for 20 years of business partners up to 181 million euros breakup fee, but the new business unit set up the first year will bring it 144 million pounds of wholesale income and £ 7.2 million Retail income. Group expects this part will be 25% annual growth, than the world’s top ten luxury beauty brand as the goal.
The second year of self-management business, Burberry immediately launched a new perfume, this by the Kate Moss and Cara Delevingne common endorsement, intended to be listed on a global scale, the Group launched the largest brand in the history of promotional activities.