Burberry faces terrible difficulties in marketing in China

Luxury goods giant Burberry (Burberry) this year, the performance continues to slump. The data show that in 2016, Boberly’s annual profit continued to decline, the group also announced that 2017 profits will be at the expected minimum level.

The British luxury brand to double-breasted windbreaker and cashmere scarves known in the world, in recent years is spared no effort in the global circle of powder, efforts toward the young and the trend of the direction of transformation.

However, even in 2016, let Beckham’s eldest son to act as an advertising photographer, invited Wu Yifan in the T stage catwalk, did not have to recover Bo Baili in the financial bad data.

Bo Peace chairman John Peace said that now the luxury environment is bad, Bo Baili is not good.

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